The Influence of Online Marketing on Marketing Performance of Small and Medium Scale Businesses in Akwa Ibom State Nigeria
نویسندگان
چکیده
Online marketing entails carrying out activities with the use of internet-based application. The main objective study was to ascertain relationship between online and performance small medium scale enterprises in Akwa Ibom State. sample consisted 366 SMEs operators across three senatorial districts Survey research design adopted by researcher. Data were collected structured questionnaire. Two hypotheses formulated tested analyzed using simple linear regression. It discovered that there is significant two proxies In line findings, researchers concluded e-mail search engine does enhance micro, researcher further recommended have not been these dimensions a large extent should do so order be competitive their performance.
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ژورنال
عنوان ژورنال: International journal of multidisciplinary research and analysis
سال: 2022
ISSN: ['2643-9840', '2643-9875']
DOI: https://doi.org/10.47191/ijmra/v5-i1-16